As incidents of hate crimes and hate-motivated behavior continue to rise in Mississauga and the Peel Region, the City of Mississauga has launched a new initiative aimed at tackling racism.

On Tuesday, the city unveiled its “One Mississauga” campaign.

According to Peel Regional Police, hate crimes targeting race, religion, and sexual orientation increased in 2023. These findings were reported in May 2024. Based on the 2021 census, 62% of Mississauga’s population identifies as racialized, and 53% are immigrants.

The “One Mississauga” public education campaign invites residents to pause, reflect, and consider the various forms of racism, discrimination, and hatred that persist today. The campaign features bold visuals and messaging, developed in collaboration with the city’s Combating Racism, Discrimination and Hatred Advisory Committee. The committee emphasized the need for the city to move beyond mere tolerance and work toward genuine unity.

Through eye-catching posters, the campaign highlights everyday comments and actions—both overt and subtle—that can cause harm. It encourages residents to identify and confront all forms of racism, hate, and discrimination.

“Mississauga thrives because of its diversity, and the One Mississauga campaign reflects our dedication to building an inclusive community where everyone feels a sense of belonging,” said Mayor Carolyn Parrish.

“We can’t turn a blind eye to the rise in hate in our communities. This campaign is a clear stance: racism, hate, and discrimination are not welcome here. Together, we can create a city grounded in mutual respect, understanding, and safety for all,” she added.

Following this initial phase, the city plans to collaborate with community groups and organizations to develop tailored campaigns that address unique lived experiences.

“This is an essential step toward creating a Mississauga where diversity is not only accepted but celebrated,” said Geoff Wright, the city’s manager and chief administrative officer. “Our goal is to foster an environment where every resident can live authentically and free from discrimination and hate.”